People join movements, organizations, or participate in activities for a wide variety of reasons. One of their primary reasons is the value they receive from their involvement. Personal value can only be calculated by the participant but we can take some pretty educated guesses at how we figure that one out.
I participate or join because:
1. I like the people involved
2. I like what they do
3. I believe in what they do
4. People will think I'm cool if I am part of it
5. It makes me feel good to be part of it
6. It makes financial sense
7. I will make connections that I couldn't make otherwise
8. I can't put my finger on it but I feel much better being a part than not
You get the idea that there are numerous value calculations that we each make prior to committing any time, money, or both.
As an organizational leader, do you think about what value you bring to your members? When was the last time you made a list of benefits for those who are involved? Think about the organizations that put the list of values right in front.
The American Auto Association (AAA) has more member benefits than anyone could possibly use in a lifetime, yet the primary reason we pay for the card is towing and maybe the occasional check to see if the hotel you are staying at offers a AAA discount. If you avail yourself of all of their other discounts and freebies, congratulations and you have discovered that there is much more value than the cost of membership.
This is not a promotion for the auto club. It is a promotion for the thought of considering what value you bring people you know, members and participants in organizations or movements, and moving you toward a serious discussion about benefits that you provide.
If you can't identify the benefits you provide, don't expect those you want to convince or lead to identify the benefits themselves.
Very commentable
ReplyDelete